You’ve probably heard this common Internet marketing mantra a million times. Lists make money. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated exposure is usually necessary to inspire action. You can create opportunities for multiple exposure by adding an individual to your list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. Relationship building creates an opportunity to encourage sales.

How to do it

Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze page is a landing page designed with a single purpose. It should persuade the reader to become part of your list. Anything else is completely extraneous.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. You can use this proven approach to build yourself a serious.

Having a quality inducement won’t automatically make your squeeze page a success, though. Building a squeeze page the right way is just as important. There are certain squeeze page strategies that produce the best results. You should adopt those winning strategies. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, the squeeze page should feature a powerful, brief message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Don’t forget that your squeeze page only has one purpose – to build a list. Every line of that squeeze page should exist to serve that objective.

Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The money really is in the list!

You need a list. That’s a given. It’s the one thing above all else that matters most. Once you have a list built, you can market to it again and again. It’s a resource you can tap at any time and generate income.

Now you now why. Here’s how:

There are 3 factors in list building you need to consider:

• Your Landing Page
• Your Bribe
• Your Confirmation Page

The Squeeze Page – The squeeze page is the first thing your visitor is going to see. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. And it needs to be simple to see how to opt in. You’ve also got to make a strong “close”.

If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. And if you don’t include it, they won’t opt in. It’s strange, but if you don’t tell people what to do, they won’t do it.

One way to really spice up your squeeze page is to add a video to it. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And after the video, you can make it just say “fill in the form now”.

If you don’t know how to make video, don’t worry. Hiring out-sourced help to do it for you only costs $150 – $250. There are also list building systems that give you squeeze page templates.

The Incentive – Next, you’ve got to figure out what your bribe is. People need a good reason to part with their email address. Email privacy is very important to most people. So you have to give them a good reason to do it.

You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And can benefit from. It could be:

• An eBook
• Some useful software
• Training videos
• A multi-part email series

Basically, you just need some content. It’s got to be something helpful for your new subscribers. And of course it has to be free. But to get the email, it’s got to be a good offer.

Once again, don’t worry if you don’t know how to create the freebie. Here again, you can hire freelancers to create this for you. Just give them a topic and they will write the content. For example, you could have them write a 5-part email course. And you can get emails ghost written for about $20 – $25 each. And whole thing will only cost a hundred and fifty buck.

Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. The first thing is that it delivers value to your subscribers. And it’s nice if it earns you some money, too. Mixing some affiliate products into your email series is a great way to do this. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.

Your Confirmation Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. Then they’re more receptive when you email them.

You can use a “done for you” email marketing system. Or you can do it yourself. And write it all yourself. Or hire ghost writers to write them for you.

In closing

It doesn’t matter if you do all of this yourself. Or pay a freelancer to write produce it all for you. Or if you get a ready-done package. The important thing is that you build your own list starting now. Once you’ve got it built. You’re free to make money at the push of a button.