It’s undeniable that the one thing you need to succeed in your online business is traffic. And free traffic beats everything else. So where do we get free traffic? Google and other search engines.
How does free search engine traffic work?
The process works in a way that you have experienced many many times. You visit your favorite search engine. Enter the words you’re interested in. And click one of the links that shows up. That website owner has just enjoyed the benefit of free traffic. We will be discussing here how to get website traffic to you for free.
Most people only click results from the first couple pages. The truth is that this first page of results receives nearly all the clicks. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.
So, obviously your site needs to be in the first page of results to get free traffic from Google. And this means Google needs to “rank” you as a top 10 result. And this bring us to…
What is SEO?
Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The intricate formula Google uses to figure this out is really only known by Google. However, we do know a few things that count.
Getting indexed
First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” When your website gets indexed, Google stores information about it in their massive database.
To get indexed, you have to help Google find your site. And the best way for Google to find you is to get inbound links from other sites. Because Google already knows about these sites, it will follow the new links to you.
A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. So any new links will be followed right away.
Gaining ranking
After getting indexed, you need to work on your search engine ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.
The 3 factors in getting ranked:
Great content
This is the SEO work you do on your page. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. Another reason is because there are related words, like website traffic, too.
In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. These all play a part in helping Google determine what your website is about.
Link juice
The next thing to consider is your links. The links coming in and the links going out are included in this. It’s very important that you have more links coming in than you have going out. The more inbound links you have the better your ranking will be.
Article spinning is a super easy way to get a bunch of inbound links. To use this technique you write articles related to the topic of your websites. Then you have to create multiple versions of this articles. And then upload a different versions to a bunch of sites that allow you to add content. And the more you do the better.
Make your site active
And lastly, it’s seems clear that Google expects important pages to be actively updated. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Google expects you to be updating your site regularly. RSS feeds are an easy way to keep your content changing.
Comments from other people on your page are another fantastic way to keep your content updated. So, obviously, you need to get people to visit your site on your own, too. An easy way to do this is from forums.
Create profiles on lots of forums about your site’s topic. Visit often and make posts. And link back to yourself in your signature file. This gets you inbound links. And it will also get real visitors to your site.
Conclusion
Each step listed above is critical. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And posting your content all over the web is time consuming. Which means you probably won’t end up doing it.
However, rank builder software exists. And it automates everything we’ve just talked about. So, use your time wisely and automated to tedious tasks. Otherwise, you won’t do it at all. And if you don’t do it, you simply will not ever get free traffic from Google.