5 More Proven Ways To Create Adverts That Get You Sales. (Part 2)

1. You Must Always Perfect Your Headline To Have A Great Ad!

Ever See This?

The headline must be attention grabbing and is the most critical part of all advertisements… Some refer to it as it the bait on the hook that lures your prospect and captures their attention, motivating him or her to continue reading your invitation. Remember your advert is the first invitation you post with the intention of persuading them to buy your product or service.

A headline, according to Yellow Pages advertising expert Jeffrey_Hauser , “The headline is an opportunity to challenge the reader and offer a feature or benefit story. It can ask a question, provoke a response, or provide valuable information. Rather than describe every possibility…”

To determine whether your headline is strong enough, use the ‘4-U’s’ formula well know in copy-writing circles as a base to work from – ask yourself whether your headline is urgent, unique, ultra-specific, and useful.

Rate your headline if it scores on at least three or four of the U’s (urgent, ultra-specific, useful or unique) you have a good headline.

2. You Have A Fantastic Product – Put it in the Spot Light !

Put in the spot lights Now.

Your great offer for the fabulous product needs to be highlighted or at least hinted at immediately! If you do not do this and you make your reader wait until the end to discover your great offer you will most likely loose them. They may not bother reading that far!

3. You Will Be Understood If Your Reader Easily Relates To Your Invitation.

Left confused.

Always keep your prospects needs in mind – You will find it is key to creating successful adverts. Making your advert personal to your readers by using the word ‘you’ throughout to deliver the point that you are making takes it directly to your reader.

When you’ve finished, put the copy aside for a few hours or even a day if possible then pick it up and read it aloud.

4. You Are Creating An Advert – Try Making It A Secret That You May Be  Revealing.

Kiss – Keep It Short and Simple! Your readers will love it and you will retain their interest.

If you must write a long advert break your copy up. Long paragraphs look intimidating and even boring! Your main points should be catchy interesting sub-headings, with liberal use of bullet points, numerals, dots and dashes – anything that makes it more visually appealing.

5. You Love The Word Free! It Is The Most Powerful Ad-Word!

Look It's Free

Using the word ‘free’ is still the most powerful word that you can include in your adverts. Everybody wants to get something for free says to Copywriter Alan Forest-Smith. Other powerful words or phrases include: ‘how to’, ‘why’, ’sale’, ‘quick’, ‘easy’, ‘bargain’, ‘last chance’, ‘guarantee’, ‘results’, ‘proven’, and ’save’.

Using them is powerful that is why they are so frequently used, he says.

Your creativity as a copywriter will be reflected by the sales generated!

Now use it in every aspect of your marketing materials.

For more free advice follow LetITPay.com/Blog

Vanda-Lynn Hughes Studied with Top copywriter Alan Forrest–Smith in the UK. Vanda-Lynn works with individuals to start their Online Internet Marketing Businesses –Including off line businesses to create a web presence.