Trying to Buy Success

How much are you spending to learn the tricks of the Internet marketing trade? Are you spending cash hand over fist in pursuit of an ideal approach to implement your business idea? Are you becoming an IM product addict, investing your cash in anything and everything that might improve you bottom line?

You’re not the only one convinced that the only way to make money involves spending it in copious quantities. Many IMers are on the buy-buy-buy-and-buy-some-more treadmill.

And that’s totally understandable. It’s perfectly reasonable to purchase new products and information to refine your already-successful business. It’s sane and sensible to invest in new strategy guides to stay abreast of changes in the industry and to get your hands on innovative ideas. Making those purchases before you have a profitable business is a different matter, though.

There’s a big difference between the person who’s staying on the cutting edge of new developments and the person who’s spending like a madman in hopes of finding a magical solution that will turn things around.

You want to be the smart investor. You don’t want to spend yourself into bankruptcy before you build a real business.

Making Smart Purchases

So, how do you avoid becoming the wrong kind of serial buyer? You need to build a solid foundation for your business. If you look at the core of Internet marketing, it’s really rather simple.

You must have a product you can sell. You need to have a strategy to sell that product. You need a way to generate traffic to the site from which you’re making that sales pitch.

That’s it. All of your efforts should relate to one of those basic needs.

So, you must work to create a strong presence on all three of those fronts. When you buy something, it must directly address one of those three foundational needs.

You must have a foundation that let’s you make money from home before you invest in extras, details, tricks or adjustments. You can start experiencing real IM success after that foundation is in place. Then you can start experimenting with new ideas and products.

How to Build Your Foundation

You can start building that money making foundation without going broke in the process. Here’s what you need to do.

• Develop a holistic understanding of Internet marketing. You need to learn how things work from someone who’s spent time in the trenches.
• Focus a great deal of effort on traffic generation. Traffic is one of the three core needs mentioned above. It’s probably the most important of those three elements. Without traffic, you can’t determine if your product is interesting or if you’re sales strategy is working.| Absent traffic, you can’t determine if you have the right product or a workable sales strategy. You need to get people to your site as soon as possible.
• Discover a continuing source of support and guidance. An ebook can be great. A video can be invaluable. However, there’s nothing like developing an ongoing connection with a coach or mentor who has a history of success and a willingness to show you the ropes. You can become more efficient and successful when you’re on the receiving end of expert advice.
• Minimize your exposure. Find a way to accomplish those objectives without putting yourself at risk of substantial loss. Look for opportunities to secure the right information at a reasonable price. Find a small business coaching opportunity that doesn’t require a fat up-front commitment and that doesn’t lock you into a multi-month contract.

You’ve probably heard this common Internet marketing mantra a million times. Lists make money. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated exposure is usually necessary to inspire action. You can create opportunities for multiple exposure by adding an individual to your list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. List building allows you to build a relationship with your subscribers. Relationship building creates an opportunity to encourage sales.

How to do it

Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze page is a landing page designed with a single purpose. It should persuade the reader to become part of your list. Anything else is completely extraneous.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. You can use this proven approach to build yourself a serious.

Having a quality inducement won’t automatically make your squeeze page a success, though. Building a squeeze page the right way is just as important. There are certain squeeze page strategies that produce the best results. You should adopt those winning strategies. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, the squeeze page should feature a powerful, brief message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Don’t forget that your squeeze page only has one purpose – to build a list. Every line of that squeeze page should exist to serve that objective.

Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The money really is in the list!

It’s undeniable that the one thing you need to succeed in your online business is traffic. And free traffic beats everything else. So where do we get free traffic? Google and other search engines.

How does free search engine traffic work?

The process works in a way that you have experienced many many times. You visit your favorite search engine. Enter the words you’re interested in. And click one of the links that shows up. That website owner has just enjoyed the benefit of free traffic. We will be discussing here how to get website traffic to you for free.

Most people only click results from the first couple pages. The truth is that this first page of results receives nearly all the clicks. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

So, obviously your site needs to be in the first page of results to get free traffic from Google. And this means Google needs to “rank” you as a top 10 result. And this bring us to…

What is SEO?

Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The intricate formula Google uses to figure this out is really only known by Google. However, we do know a few things that count.

Getting indexed

First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” When your website gets indexed, Google stores information about it in their massive database.

To get indexed, you have to help Google find your site. And the best way for Google to find you is to get inbound links from other sites. Because Google already knows about these sites, it will follow the new links to you.

A couple of great places to do this are in your Twitter or Facebook profiles. Google visits these sites many times every day. So any new links will be followed right away.

Gaining ranking

After getting indexed, you need to work on your search engine ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.

The 3 factors in getting ranked:

• Content
• Links
• Activity

Great content

This is the SEO work you do on your page. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. Another reason is because there are related words, like website traffic, too.

In addition to the content on the page, other things to keep in mind are the title tags on the page, and the domain name itself. These all play a part in helping Google determine what your website is about.

Link juice

The next thing to consider is your links. The links coming in and the links going out are included in this. It’s very important that you have more links coming in than you have going out. The more inbound links you have the better your ranking will be.

Article spinning is a super easy way to get a bunch of inbound links. To use this technique you write articles related to the topic of your websites. Then you have to create multiple versions of this articles. And then upload a different versions to a bunch of sites that allow you to add content. And the more you do the better.

Make your site active

And lastly, it’s seems clear that Google expects important pages to be actively updated. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Google expects you to be updating your site regularly. RSS feeds are an easy way to keep your content changing.

Comments from other people on your page are another fantastic way to keep your content updated. So, obviously, you need to get people to visit your site on your own, too. An easy way to do this is from forums.

Create profiles on lots of forums about your site’s topic. Visit often and make posts. And link back to yourself in your signature file. This gets you inbound links. And it will also get real visitors to your site.

Conclusion

Each step listed above is critical. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And posting your content all over the web is time consuming. Which means you probably won’t end up doing it.

However, rank builder software exists. And it automates everything we’ve just talked about. So, use your time wisely and automated to tedious tasks. Otherwise, you won’t do it at all. And if you don’t do it, you simply will not ever get free traffic from Google.

You’re dead wrong if you think you know anything about being an affiliate. Everything you’ve been taught is simply out of date. And if you don’t change your tactics, you cannot survive.

The promise

You’ve been told it’s easy to get started as an affiliate. Well, that’s true . . . to a point It’s far easier that developing, selling and supporting your own product. But “easier” doesn’t mean “easy”.

Here’s the ugly truth

The worst part is that the information you’ve received is all wrong. You’ve been told to find quality products. Next to pick your keywords carefully. Then buy some keyword ads that send traffic to the product. And sit back and collect the profits. But this just won’t work!

Don’t bother with keywords

Keyword advertising used to work. But keywords are too expensive now. So, throw it all away.

A better way

There is a solution to this problem. Here’s how to win at this game.

• Get into CPA marketing
• Utilize demographics data
• Do image ad marketing

Do CPA marketing instead of product promotion

CPA means Cost Per Action. It’s so much easier than promoting products. Because you don’t have to get people to spend money. You get paid when they take an “action”. Entering their email into a form, for example. And it’s much easier to get them to do that.

Utilize demographics data

You’re not even going to use keywords (explained below.) But demographics are highly important. Once you’ve picked the CPA offer to promote. Then go to a site like Quantcast.com. And discover the exact demographics of your ideal prospect.

Do image ad marketing

Now you have your offer and your demographics. You can target these exact demographics on display networks. Using image ads. And there was no keyword research required. Plus you’re going to save a ton of money. Image ad clicks are much cheaper.

Summing it up

This is powerful method to make money online. Because getting started in CPA is free. It’s much cheaper to do image ads than keyword ads. You can use demographics to target your ideal prospect. And your commission is much easier to earn.