Think about this: What’s the most common reason people get online each and every day? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! Why should you care? Well, this is an opportunity for your to provide what people want – information. And to earn some cash for doing it!

Info marketing 101

This is by far the simplest business you can start. You develop a product that is nothing more than information. And then sell it to people who want to learn the info in it. Pretty simple, wouldn’t you say?

How does it work?

You’ve got the basic concept – exchange info for money. But to make it a successful business people need to want the information you’re providing. So step one is to discover what kind of info people want. How do figure that out?

One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and see what kinds of questions people are asking. Your goal is to find a common problem. For things that are causing people discomfort. Then just give them the answer in your ebook.

Think about this:

Don’t worry! Info product creation is easy… Put it this way: An ebook is just a series of articles. Writing a whole ebook can be overwhelming. Focus on one article at a time. And when you have a collection, expand and embellish them and combine them into a single ebook.

So, what’s so great about ebooks? Funny you should ask . . . Here are the seven reasons

1. Simplicity and ease

An info product business runs on auto-pilot. There is almost no support. So you can just set it up and let it run. It really is like and automatic money machine.

There’s no inventory. There’s nothing to ship. It’s all delivered online.

2. Product combos

Once you have a few info products created. You can combine them together to create new high ticket products. It’s a simple matter to merge a few ebooks into one. And you’ll be able to charge much more for this “new” product. People will be willing to pay a lot more for one big ebook. Versus multiple smaller ones.

3. Resellers

When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because it’s much easier to get the resell right than to make your own product. Plus, you get to charge two to three time as much for these rights.

4. Leverage

Leverage your ebook by using the content in different ways. Use part of it to make an autoresponder series. And build your list with it. A list is it’s own reward!

5. More leverage

You can also take parts of your ebook and turn it into smaller eBooks. These reports can then become lead generators for your ebook. You can make these low cost or even free. Either way, you win because you’re feeding your funnel. You can even make these viral by allowing your affiliates to give them away. Wait, did I say “affiliates”?

6. Affiliates

This one is huge. If you’ve got products you own. You can get other people to promote it for you. Imagine having 100’s or 1000’s of other people promoting your products. You’ve got to have your own products to have affiliates.

7. JVs

I’ve saved the best for last. The number one way to launch your success is through joint ventures. That makes this is the biggest reason for creating your own info products. Without your own products, you can’t do JVs.

In closing

If you don’t want to sell digital products by now, then you’ve probably been sleeping. You’ll be the master of your destiny. Because it’s your business and you control it. So, don’t waste any more time:

• Visit an “answers” site
• See what people are asking about
• Start providing information

The steps on how to write an ebook are really that easy. And in short time you’ll have the foundation for your own info product.

There is no doubt that web page audio significantly increases results. In fact, not using audio is a big mistake. Audio increases opt-ins. Audio increases sales.

But why?

It’s simple. Audio breaks the silence of the web. Audio adds a human quality to your site. It also makes your site feel more real. In short, it makes your site come alive. And people like to interact with things that are alive!

The benefits of audio

Adding audio increases your profits in two ways. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. Instead of having to pay a professional to write you a great sales letter. Simply record an audio message yourself. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.

You’ll get more subscribers, too. The reason this works so well is because people need to be told what to do. So you make an audio recording that says: Put your email and name into the form and submit. Just this one simple thing will boost opt-ins up to 315%!

Some ways to use audio

Put a welcome message that plays automatically on your site, A warm welcome can be the deciding factor. This could be all it takes to get your visitor to decide to stay.

A guided tour. Just like in the opt-in example. Use an audio message to lead your visitors through a process. That includes filling in your order form!

Testimonials for your product or service. Written testimonials are good. But an audio testimonial is better. It’s pretty easy to fake a written testimonial. Using audio makes it much more believable. And that increases your results.

Here’s a bonus tip

Something you may not have thought of is using audio for the product itself. This is by far the easiest content to produce. And your customers will be very happy with the product. Think about how popular podcast are. And once you record the audio, you can pay someone to transcribe it for you. This is the easiest way to “write” an eBook!

Is it hard to add audio?

It’s actually really easy. There’s software that will show you how to add audio to a website. You don’t actually have to do anything yourself. The program records and then converts the recording and generates an audio button. You just copy and paste into your website. So don’t let this stop you.

Summary

Let’s take another look at the benefits. Setting up some web audio will do wonders for all your results. You’ll get more sales. You will also increase your subscriber opt-ins. And don’t forget that you can easily create sales pages and products in a flash. You’ll be one of the few you use these strategies. But audio is a really big time and money saver. Don’t be lazy! Add some audio today.

Yes affiliate marketing rocks, but it’s really hard to get started. This is because there are already a lot of people doing it. What you need to do is come up with methods no one else is using. It’s also hard to figure out what to do because there’s a lot of information out there. But here’s one tip that almost no one is talking about.

Marketing with video

The power of video is undeniable. Video online is everywhere because people love it. Keeping people’s attention is so much easier using videos. So you can put this to great advantage in your affiliate marketing.

Here are a few ideas for creating affiliate videos:

• Do a testimonial video
• Do a video walk-through
• Ordering
• Sneak peak

Testimonials

This is probably the easiest of all. Simply turn on your recorder and talk. It does not need to be polished or pro. Just seeing another real person endorsing a product helps your viewers decide to buy. And the mess-ups or mistakes just make the video more real. You can literally just press record and talk. And if you don’t want to show your face, use one of the next ideas.

Do a video walk-through

This technique works slightly more subconsciously. Basically you’re doing a tutorial on how to use the product. And while they watch you use it, they think, “I should buy that.” If it’s useful, then what you’re teaching just makes people want it. So just make sure you’re demoing a good product.

Ordering

This technique is super powerful. Record yourself placing an order. Nothing inspires your viewers to buy like watching you do it. First of all it’s what’s called “social proof”. In general people are more likely to something they’ve seen other people do. Second, it builds trust. People believe you’re giving them good advice if you take that advice yourself. And let’s not forget about good old fashioned envy. They see you getting the satisfaction of making the purchase and that makes them want it. You can add additional juice to this one with: In order to get to see the inside, you gotta buy the product.

Sneak peak

This is a great way to build value. What you do is record a tour of the back end. And show them everything they get by ordering. It also reduces the reservations of skeptics. It’s much easier to trust they’re getting something if they actually seen it.

It’s easy!

No special skills are required. Anyone can create stunning videos with some easy-to-use software. All the work is done by the program. So you don’t have to worry about the technical part of this at all. Keep focused on the rewards:

• More sales Using videos in your affiliate marketing will dramatically increase your sales. Start using videos because people love them.
• Lower refund rates You’ll lose less of the commission your earn. Thanks to you people know what’s inside before buying. So less of them will ask for refunds.
• Beat your competition! This is such a simple technique. And almost no one is doing it. This puts you out in front of the rest.

So get serious about your affiliate business and add video in now. It’s your profit that’s affected by not taking action.

You need a list. That’s a given. It’s the one thing above all else that matters most. Once you have a list built, you can market to it again and again. It’s a resource you can tap at any time and generate income.

Now you now why. Here’s how:

There are 3 factors in list building you need to consider:

• Your Landing Page
• Your Bribe
• Your Confirmation Page

The Squeeze Page – The squeeze page is the first thing your visitor is going to see. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. And it needs to be simple to see how to opt in. You’ve also got to make a strong “close”.

If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. And if you don’t include it, they won’t opt in. It’s strange, but if you don’t tell people what to do, they won’t do it.

One way to really spice up your squeeze page is to add a video to it. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And after the video, you can make it just say “fill in the form now”.

If you don’t know how to make video, don’t worry. Hiring out-sourced help to do it for you only costs $150 – $250. There are also list building systems that give you squeeze page templates.

The Incentive – Next, you’ve got to figure out what your bribe is. People need a good reason to part with their email address. Email privacy is very important to most people. So you have to give them a good reason to do it.

You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And can benefit from. It could be:

• An eBook
• Some useful software
• Training videos
• A multi-part email series

Basically, you just need some content. It’s got to be something helpful for your new subscribers. And of course it has to be free. But to get the email, it’s got to be a good offer.

Once again, don’t worry if you don’t know how to create the freebie. Here again, you can hire freelancers to create this for you. Just give them a topic and they will write the content. For example, you could have them write a 5-part email course. And you can get emails ghost written for about $20 – $25 each. And whole thing will only cost a hundred and fifty buck.

Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. The first thing is that it delivers value to your subscribers. And it’s nice if it earns you some money, too. Mixing some affiliate products into your email series is a great way to do this. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.

Your Confirmation Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. Then they’re more receptive when you email them.

You can use a “done for you” email marketing system. Or you can do it yourself. And write it all yourself. Or hire ghost writers to write them for you.

In closing

It doesn’t matter if you do all of this yourself. Or pay a freelancer to write produce it all for you. Or if you get a ready-done package. The important thing is that you build your own list starting now. Once you’ve got it built. You’re free to make money at the push of a button.

Why you must presell

The number one strategy to increase your affiliate sales is preselling.

Before we begin, we need to first define what preselling is. Preselling is both an art and a science. And it’s function is to prepare your reader to buy something. Then you send them to the site that sells what you’ve prepared them for. When done correctly, your reader will not even notice.

Basically, you give them some content. And then refer them to the product website. We’ll get into how to do it correctly in a minute. Before we get into that, you should understand what’s in it for you. Just a few of the reasons you want to presell.

• It builds trust – Readers who trust you are more likely to click your links. And the more clicks you get the more sales you’ll make.
• It takes your reader out of defense mode – When you’re not hyping or pitching a product, your reader lets their guard down. Unguarded reading means they’re not filtering what you say. So your message gets across.
• It preps them to buy – Now they trust you and feel open to your message. So they become more receptive to other messages. Like the info on product sales page you’ve linked to. Sending them to the sales page in this state makes them more receptive to the actual pitch.
• It increases your sales – Now your reader arrives at the sales page in a buying mood. Open to the sales message and feeling safe. The only thing that can result is increased sales!
• Your customers are happier – Your referral now feels like they decided to buy. Instead of being manipulated into buying. And this leads to greater satisfaction with the product.
• Your profits go up – Satisfied customers are less like to refund. Less refunds means more affiliate money stays in your pocket.

Obviously, it’s important to presell. You make more money. Your customers are happier. Everybody wins!

OK, so how do you do it?

You’ve learned the importance of preselling. And hopefully you’re convinced you need to start doing it. So, let’s talk about how to make it work. Like we talked about before, it’s an art. And it’s a science.

The art of preselling

First, you have to gain the trust of your reader, so they let their guard down. Honestly, the only way to do this is to provide real value in you content. But you can’t give them so much that they think they have everything they could need, and that’s what makes it an art. That is, they have to be wanting more when you refer them to the product sales page for the product you’re trying to sell. And because you’ve gained trust, they’re more receptive to the sales message and more likely to buy.

It’s also a science

There’s also a specific formula you need to follow.

The first is how you present the information. You’ve got to map out your strategy before you start writing. In the end, you want to sell a specific product. There are two ways to accomplish this with great content. One way is to give them enough info to whet the appetite, but not enough to satisfy it. The other method is to explain all the details and expose how difficult it is to do what you’re explaining. Whichever method, you send them to a product website that solves the problem you just created.

But you can’t link to your affiliate link. Instead you link directly to the product sales page. That’s because nobody likes to click on affiliate links. But how will you earn affiliate commissions if you don’t use your affiliate link? There’s a trick to make this work… You use an image tag to cookie your reader before they leave your site.

You also want to link to the sales page from inside your article’s content. It’s habitual to click on words and phrases that are hyperlinked. And when the words are in context like this, it makes perfect sense for your reader to click them.

Putting all of this together creates a powerful affiliate marketing formula for success.

Now for the bad news…

This process is not easy – at all! Think about everything that goes into crafting an effective preselling article: Awesome content. The entire process depends on your being able to provide useful information to your readers. This means you have to be able to write well, and have enough knowledge to be useful. Writing to presell. Yes, you must providing useful content. You also have to present the info in a way that provides real value. While at the same time making them want more. Or make the information so overwhelming they realize they can’t do it on their own.

Choosing your products. You also need to determine what products you’ll be preselling. Even if you get the article written. You’ve wasted all your effort if the product doesn’t sell well.

Technical skills. One of the keys to this system is using “covert cookies” for the tracking. This is pretty easy – you just make a 1 pixel X 1 pixel image with no border and make the “source” of the image your affiliate link. (But if you do it wrong, you won’t get paid for the traffic you send.)

Summary:

Now you’re armed with the information needed to effectively presell. Using these techniques will increase your affiliate sales by 500% or more! So, start now and develop preselling content for all your affiliate promotions. Don’t wait another minute. Put in the effort to reap the greater rewards.