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Archive for April, 2010

"6 Easy Ways to Market Transparently"

Today I am sharing Awebers direct post to their Blog Followers as I believe Amanda has done a very good Article. Thank you Amanda.

6 Easy Ways to Market Transparently

Posted by Amanda Gagnon

Remain transparentWe appreciate people we can trust. We are more likely to give them our time. We are far more likely to give them our business.

You want your subscribers to trust you (and give you their time and possibly their business), but they may not know if they can. How can you reassure them?

We’ve talked about building trust with welcome messages and privacy policies. Another key is using transparency throughout your campaign. Be up-front, be honest, be approachable. In the anonymous Internet cloud, be someone real and tangible.

There are several effective ways you can do this:

How to Be Transparent In Your Emails

  • First, include a valid postal address.Yes, this is already required by CAN-SPAM, but it also conveys your authenticity. You aren’t afraid to provide your location, so you must be on the level.

    And if you do get snail mail from a subscriber, you’ll be able to respond.

  • Put your face where your mouth is. Include your picture in your emails to put your subscribers even more at ease.Bonus points if you’re wearing a friendly smile (see below)!
  • Post a link to your privacy policy on your web form and in your emails. This reassures subscribers that you will keep their information secure.
  • Provide valid FAQs. If the answers are evasive or vague, alarm bells might go off in your subscribers’ heads.Answer directly. Answer completely. Answer helpfully. Then provide a way to ask questions you may have missed.
  • Deliver what you promise.If you offer a 30-minute Pilate’s video, there should be 30 full minutes of quality instruction and demonstration. If you link to a how-to guide, the landing page should be that actual guide, not an ad.

    Follow through, and you won’t break trust.

If you want to be transparent, approachable and trustworthy, do NOT list a ‘do not reply’ email address in the from line.

If your subscribers can’t contact you back, you are not in a dialogue; you’re just blasting them with information. Hitting ‘reply’ is the most natural way for them to respond. Stop them from doing so, and it looks like you’ve got something to hide.

How Do You Build Credibility?

How do you show subscribers that you are trustworthy? Are some methods more effective than others?

Thank you for sharing!

AmandaAmanda
3103 Philmont Ave. Ste. 200
Huntingdon Valley, PA 19006, USA

How To Test If Your Blog Is Working!

If you are regularly writing posts for a blog you do want your efforts to generate results. Am I right ?

How can you tell if your blog is generating results and working for you?

Here is the secret, a very well mapped blog with Keyword rich useful posts should do the following for your Online Internet Marketing Business. It should generate.

  1. - It will create interest in your products and services
  2. -It will position you as the expert
  3. - It will build familiarity and trust
  4. - It will build Virtual relationships with prospects
  5. - It will give you Qualified leads
  6. - It will result in sales

Now if your blog isn’t generating therse results for your online Internet Marketing Business –

You May be missing the basic steps involved in making sure your blog is enhancing your Online Internet Marketing Business.

Are you writing about topics that will magnetically attract prospects. Are you giving them honest to goodness straight no B.S. advice that they can bank on.

If you are doing this they will want to read every blog you post. You’ll have caught their attention and they will subscribe to your blog RSS feed and you’ll have their loyalty.

These are two very big steps to converting them into paying customers and clients.

Maybe you’ve already started your Online Internet Marketing business!

If so Congratulations!

Congratulations!

Congratulations!

You’ve just joined the ranks of millions across the world who have or are expected to start their own Online Internet marketing business in the next 3 to 5 years according to Top magazine Forbes.

You may be juggling a full time job, a part time job and family life. You know that there are many things you need to do in order to successfully start your Online Internet Marketing Business and work from home.

Please do not be fooled by anyone into thinking its easy as pie. It can be simple but it will not be easy. If it were that easy everyone would be rich running their own Online Internet marketing Businesses or working from home.

Online Internet Marketing Business

letITPay recommends Online Internet Marketing.

So How are you going to fit your business project into your daily commitments?

It’s very easy to become overwhelmed and lose the plot and the focus you should have on your Online Internet marketing Business. Losing focus may or will cause you to take no action. Action extremely important and essential to moving on from where you are now, on to the road to where you want to be with your Own Online Internet marketing Business.

"www.LetITPay.com/Blog/"

Here are 5 critical tips for staying focused and on course when starting your Online business.

1. Segment Your Plans.

Segmant  Your Tasks

If you have a large job to tackle, you know it is always easier when you’ve broken it down into smaller tasks or segments. You’ve found it easier to focus because you don’t feel so overwhelmed. For example, ‘Register a online business name’ can be broken down into: ‘Think of five online business name ideas’, ‘Find out if the Domain Is available’,'How to buy a good business domain name’, ‘Get your domain resisted’ and so on.

2. You Need a To Do List In A Note Book.

Note Book

Once you’ve segmented your major job into into smaller tasks, make and keep a to do list in your note Book. Always keep the note pad and pen with you so that you can jot down any new ideas as they pop into your head.

3. Plan And Schedule Your Time.

Daily Action Planner

Every Morning, decide on three to five tasks on your To Do list that you plan to complete during the day. Stay very focused on your schedual and only move on to the next tasks on your list once one has been completed or time allocated has run out.

4. Set Goals and standards.

You set your Goals
You set your Goals

This is critical. There is nothing that will keep you more on course and focused than setting goals and standards Remember to write out your goals in your business plan. Visualize exactly where you want your online internet marketing business to be in the next month, six months and a year.

As your self where what and when for each of the following. Your domain registered for your Online Venture and have a fully functining home office set up? In three months time, how many clients or team members do you want? How much revenue do you want to generate in a six month’s time?

5. Learn To Say No.

Learn to say No!
Learn to say No!

Be assertive and carve out more time for your Online Internet home business. Saying ‘no’ to that extra demand by your boss every once in a while can get you home one hour earlier a couple of days a week.

How about cutting back on the amount of housework that you do? How about watching less TV? Thats a BIG time stealer. Imagine how you could channel that extra time into your home business venture.

If you put these 5 tips into practice, you’ll definitely find it easier to focus and stay on course so you can achieve your ultimate goal of working from home and putting more LifeStyle back in your life.

P.S. Pay particular attention to Tip # 3 above. As a Online Internet marketing Business Owner, once you have gained control of your time you will eventually have all the time you will ever need…

Freedom
You will be Free

5 Proven Ways To Create

Adverts That Guarantee Sales. (Part1)

Follow the advice of the Internet’s Top earning advertising copywriters and watch your sales rocket!

www.LetITPay.com/Blog

1. You Target Only People Who Can And Will Respond With Orders.

The whole world will not buy your product or service so aim to attract those who will respond to your offer. Knowing your audience and writing directly to them is Key. Be sure to create an offer that is as appealing and persuasive for targeted prospects as you possibly can.

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2. You Are Writing To Sell …Not To Impress Your English Teacher!

LetITPay English teacher

English Teacher

Put the thesaurus away. The main point of your advertising is to secure sales and increase profits not to make people admire your clever advert!

America’s top copywriter Gary Bencivenga says; ‘Effective copy-writing is salesmanship in print, not clever wordsmithing…The more self-effacing and invisible your selling skill, the more effective you are.’

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3. You Know The Secret – It Is Sell One Item At A Time!

Advertising with LetITPay

Sell one item at a time avoid confusion

Trying to sell your entire range in one Advert is plain foolish – The trick is to promote your best affordable product or service. You then introduce your new customer to your other new fantastic products and services.

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4. You May Think Its Crazy But Tell Your Readers What To Do In The Ad.

Advertising with LetITPay

Tell Your Prospects what to do - Act Now

It may seem very obvious but it is critical!  A great deal of Internet Adverts do a excellent  job of educating and persuading prospective customers then  forget the most important bit – the part that tells the prospect what to do… so tell your customer to buy now and then lead them through the buying process.

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5. You Must Always Provide Fantastic Solutions For Your Readers!

Tell Your Prospects what to Expect.

Your copy must include compelling reasons why your product is the best option available  in the market. Provide details and reasons why prospects should believe what you say is true and why they should act IMMEDIATELY.

Advertising with LetITPay

Business is Great!

Your creativity as a copywriter will be reflected by

the sales generated!

Now use it in every aspect of your marketing materials.

For more free advice follow LetITPay.com/Blog

For Part 2 of Free Proven Ways to Create Adverts That Guarantee Sales -  Part 2 can be found on Vanda’s Blog at LetITPay.com/Blog/Page

Vanda-Lynn Hughes Studied with Top copywriter Alan Forrest–Smith in the UK. Vanda works with individuals to start Online Internet Marketing Businesses –Including off line businesses create a web presence and get Free Advertising.


5 More Proven Ways To Create Adverts That Get You Sales. (Part 2)

1. You Must Always Perfect Your Headline To Have A Great Ad!

Perfect Headline

Ever See This?

The headline must be attention grabbing and is the most critical part of all advertisements… Some refer to it as it the bait on the hook that lures your prospect and captures their attention, motivating him or her to continue reading your invitation. Remember your advert is the first invitation you post with the intention of persuading them to buy your product or service.

A headline, according to Yellow Pages advertising expert Jeffrey_Hauser , “The headline is an opportunity to challenge the reader and offer a feature or benefit story. It can ask a question, provoke a response, or provide valuable information. Rather than describe every possibility…”

To determine whether your headline is strong enough, use the ‘4-U’s’ formula well know in copy-writing circles as a base to work from – ask yourself whether your headline is urgent, unique, ultra-specific, and useful.

Rate your headline if it scores on at least three or four of the U’s (urgent, ultra-specific, useful or unique) you have a good headline.

2. You Have A Fantastic Product – Put it in the Spot Light !

Put in the spot lights Now.

Put in the spot lights Now.

Your great offer for the fabulous product needs to be highlighted or at least hinted at immediately! If you do not do this and you make your reader wait until the end to discover your great offer you will most likely loose them. They may not bother reading that far!

3. You Will Be Understood If Your Reader Easily Relates To Your Invitation.

Confused

Left confused.

Always keep your prospects needs in mind – You will find it is key to creating successful adverts. Making your advert personal to your readers by using the word ‘you’ throughout to deliver the point that you are making takes it directly to your reader.

When you’ve finished, put the copy aside for a few hours or even a day if possible then pick it up and read it aloud.

4. You Are Creating An Advert – Try Making It A Secret That You May Be  Revealing.One Moment !

Kiss – Keep It Short and Simple! Your readers will love it and you will retain their interest.

If you must write a long advert break your copy up. Long paragraphs look intimidating and even boring! Your main points should be catchy interesting sub-headings, with liberal use of bullet points, numerals, dots and dashes – anything that makes it more visually appealing.

5. You Love The Word Free! It Is The Most Powerful Ad-Word!

Try it Now !

Look It's Free

Using the word ‘free’ is still the most powerful word that you can include in your adverts. Everybody wants to get something for free says to Copywriter Alan Forest-Smith. Other powerful words or phrases include: ‘how to’, ‘why’, ’sale’, ‘quick’, ‘easy’, ‘bargain’, ‘last chance’, ‘guarantee’, ‘results’, ‘proven’, and ’save’.

Using them is powerful that is why they are so frequently used, he says.

Your creativity as a copywriter will be reflected by the sales generated!

Now use it in every aspect of your marketing materials.

For more free advice follow LetITPay.com/Blog

Vanda-Lynn Hughes Studied with Top copywriter Alan Forrest–Smith in the UK. Vanda-Lynn works with individuals to start their Online Internet Marketing Businesses –Including off line businesses to create a web presence.