StumbleUpon’s Platform Getting Advertisers’ Attention
StumbleUpon Ads See 20% Growth

By Chris Crum

Earlier this year, StumbleUpon launched its new advertising system, which it said helps cost-effectively deliver advertiser content to targeted audiences, while increasing the opportunity for content to go viral. Since then, the platform has experienced some pretty significant growth.

The company announced today that it has experienced 20% growth since the launch in March, with about 2,000 active monthly customers running about 3,000 campaigns daily.

“Brand marketers and advertisers have recognized that StumbleUpon Ads can attract highly targeted audiences to their web content quickly and cost-effectively,” said CEO Garrett Camp. “We’re able to match each sponsored page to the users most likely to enjoy it by taking into account their expressed preferences as well as the interest-level relationships between them and other users. This personalized approach results in over 70 percent of paid placements receiving a positive endorsement – which we call a ‘thumb-up’- from viewers. No other interest-based ad platform so effectively connects advertisers to potential customers while delivering viral traffic to a like-minded audience.”

StumbleUpon advertisingThe company says that over 40,000 advertisers have used its ad platform, and year-over-year ad inclusion rate has doubled. Its number of daily active advertisers has increased by about 30%.

Mint.com’s VP of Marketing said, “StumbleUpon Ads is the most cost-effective form of advertising that we have used, including pay-per-click advertising on a popular social networking site. We’ve been very pleased with the high quality of traffic and conversion rates StumbleUpon provides, and have seen more than half of that traffic appear organically.”

Back in May, StumbleUpon claimed to be the #1 social media traffic source for the U.S. This came a couple weeks after Statcounter called StumbleUpon the #2 traffic source on a global scale, just behind Facebook.

In June, StumbleUpon reached its 10 million-user milestone. Imagine the kind of traffic it could drive if it had Facebook’s 500 million.

News Tags: Social Media, Marketing, traffic, StumbleUpon, Advertising
About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237

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Get It Right with Vanda-Lynn

Simple Free & Paid Methods.For Online Internet Marketing Businesses & YourNetBiz folks

Do You Want To learn the details of how I do it why not take a look at the training we offer it’s interactive live and you can test drive the training for 2 Weeks at just $1.00.

Visit my Website for a Tour   Click Here

http://letitpay.com/InternetTraining

5 Proven Ways To Create

Adverts That Guarantee Sales. (Part1)

Follow the advice of the Internet’s Top earning advertising copywriters and watch your sales rocket!

1. You Target Only People Who Can And Will Respond With Orders.

The whole world will not buy your product or service so aim to attract those who will respond to your offer. Knowing your audience and writing directly to them is Key. Be sure to create an offer that is as appealing and persuasive for targeted prospects as you possibly can.

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2. You Are Writing To Sell …Not To Impress Your English Teacher!

English Teacher

Put the thesaurus away. The main point of your advertising is to secure sales and increase profits not to make people admire your clever advert!

America’s top copywriter Gary Bencivenga says; ‘Effective copy-writing is salesmanship in print, not clever wordsmithing…The more self-effacing and invisible your selling skill, the more effective you are.’

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3. You Know The Secret – It Is Sell One Item At A Time!

Sell one item at a time avoid confusion

Trying to sell your entire range in one Advert is plain foolish – The trick is to promote your best affordable product or service. You then introduce your new customer to your other new fantastic products and services.

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4. You May Think Its Crazy But Tell Your Readers What To Do In The Ad.

Tell Your Prospects what to do - Act Now

It may seem very obvious but it is critical!  A great deal of Internet Adverts do a excellent  job of educating and persuading prospective customers then  forget the most important bit – the part that tells the prospect what to do… so tell your customer to buy now and then lead them through the buying process.

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5. You Must Always Provide Fantastic Solutions For Your Readers!

Tell Your Prospects what to Expect.

Your copy must include compelling reasons why your product is the best option available  in the market. Provide details and reasons why prospects should believe what you say is true and why they should act IMMEDIATELY.

Business is Great!

Your creativity as a copywriter will be reflected by

the sales generated!

Now use it in every aspect of your marketing materials.

For more free advice follow LetITPay.com/Blog

For Part 2 of Free Proven Ways to Create Adverts That Guarantee Sales -  Part 2 can be found on Vanda’s Blog at LetITPay.com/Blog/Page

Vanda-Lynn Hughes Studied with Top copywriter Alan Forrest–Smith in the UK. Vanda works with individuals to start Online Internet Marketing Businesses –Including off line businesses create a web presence and get Free Advertising.

5 More Proven Ways To Create Adverts That Get You Sales. (Part 2)

1. You Must Always Perfect Your Headline To Have A Great Ad!

Ever See This?

The headline must be attention grabbing and is the most critical part of all advertisements… Some refer to it as it the bait on the hook that lures your prospect and captures their attention, motivating him or her to continue reading your invitation. Remember your advert is the first invitation you post with the intention of persuading them to buy your product or service.

A headline, according to Yellow Pages advertising expert Jeffrey_Hauser , “The headline is an opportunity to challenge the reader and offer a feature or benefit story. It can ask a question, provoke a response, or provide valuable information. Rather than describe every possibility…”

To determine whether your headline is strong enough, use the ‘4-U’s’ formula well know in copy-writing circles as a base to work from – ask yourself whether your headline is urgent, unique, ultra-specific, and useful.

Rate your headline if it scores on at least three or four of the U’s (urgent, ultra-specific, useful or unique) you have a good headline.

2. You Have A Fantastic Product – Put it in the Spot Light !

Put in the spot lights Now.

Your great offer for the fabulous product needs to be highlighted or at least hinted at immediately! If you do not do this and you make your reader wait until the end to discover your great offer you will most likely loose them. They may not bother reading that far!

3. You Will Be Understood If Your Reader Easily Relates To Your Invitation.

Left confused.

Always keep your prospects needs in mind – You will find it is key to creating successful adverts. Making your advert personal to your readers by using the word ‘you’ throughout to deliver the point that you are making takes it directly to your reader.

When you’ve finished, put the copy aside for a few hours or even a day if possible then pick it up and read it aloud.

4. You Are Creating An Advert – Try Making It A Secret That You May Be  Revealing.

Kiss – Keep It Short and Simple! Your readers will love it and you will retain their interest.

If you must write a long advert break your copy up. Long paragraphs look intimidating and even boring! Your main points should be catchy interesting sub-headings, with liberal use of bullet points, numerals, dots and dashes – anything that makes it more visually appealing.

5. You Love The Word Free! It Is The Most Powerful Ad-Word!

Look It's Free

Using the word ‘free’ is still the most powerful word that you can include in your adverts. Everybody wants to get something for free says to Copywriter Alan Forest-Smith. Other powerful words or phrases include: ‘how to’, ‘why’, ’sale’, ‘quick’, ‘easy’, ‘bargain’, ‘last chance’, ‘guarantee’, ‘results’, ‘proven’, and ’save’.

Using them is powerful that is why they are so frequently used, he says.

Your creativity as a copywriter will be reflected by the sales generated!

Now use it in every aspect of your marketing materials.

For more free advice follow LetITPay.com/Blog

Vanda-Lynn Hughes Studied with Top copywriter Alan Forrest–Smith in the UK. Vanda-Lynn works with individuals to start their Online Internet Marketing Businesses –Including off line businesses to create a web presence.